More Success with SMS Marketing

Mobile Marketing Tips
by SimpleSMS

SMS marketing works. But only if you have a plan, good ideas and know your target group.

Here, we’ve assembled a list of the most important factors you should keep in mind. If you still have questions afterwards, feel free to get in touch with us. We’re always happy to help you out with ideas for successful SMS marketing campaigns!

How to get new contacts

If you want to start sending out business SMS, there’s one thing you will need one thing above all else: contacts. In particular, contacts who will appreciate your messages and react to them. Here are some ideas and suggestions on how to fill your database with valuable phone numbers.

Traditional Advertising

Place ads, distribute flyers, hang up posters, produce a TV spot. Go for whatever method will allow you to best reach your target group. Be it online or offline.

No matter your choice, there’s two things you can’t go without: Your phone number and a good reason for potential customers to send you a text message. Raffles or coupon campaigns are usually perfect for this.

Contests & Raffles

Contests
& Raffles​

Consider small giveaways: A dinner for two at your restaurant, a wellness weekend, a temporary free membership in your fitness center, or even a simple voucher for a special item from your store.

This way, you can collect valuable phone numbers for your customer database and find people who will be interested in what you have to offer. Another benefit: Once the raffle is over, you can present the winners in a nice story, which in turn makes for great content for an info newsletter via SMS later on.

Offer Added Value

Is there any information your target audience would likely want to be kept up-to-date on? Weather updates for hiking enthusiasts or the water quality of swimming lakes, for instance? Or maybe current stock market prices? The sky’s the limit – consider what might be of interest to your target group and offer daily updates straight to people’s phones.

Recommendations via SMS

There’s no better advertisement than word of mouth. If your customers are truly happy with your service, you can kill several birds with one stone: Offer your existing customers a small reward if they recommend you via SMS (of course, you should also throw in something nice for the newly aquired customers). That way, everyone’s happy and your reach will grow immensely.

Surveys & Polls

If you attend live events or conventions on a regular basis, you have found the perfect place to ask people for their opinions. Ideally through SimpleSMS. Because that way, you’ll automatically get the phone numbers of all participants.

Practical tips for SMS campaigns

You have decided on a campaign? We’ll show you what matters most when it comes to the implementation!

Keep it simple

Think about what you want to say and achieve with your message. Then summarize it using short, concise sentences. Your recipients should see at first glance what it’s all about. Unnecessary filler words and officialese don’t just take up space – you will also lose your customers’ attention.

Reply to incoming SMS

Everything worked out and your target group sends you messages. Great! But that is not the end of the story for you. Next, you need to respond to these messages (using automatic replies, of course, since you wouldn’t be able to keep up otherwise).

An example: A potential customer wants to enter your raffle. The automatic reply could look like this: “Thank youfor joining our raffle. It will take place on the 30th of January, 2021. All winners will be notified via SMS.”

Responding to incoming messages isn’t just a matter of politeness – it also informs the participant that his application was successful.

Create incentives

You have to ask yourself what participants will get out of messaging you. Nobody joins a raffle just like that – there must be an incentive. Ideally, you should consider what your target group would be most interested in. And no, it does not have to be a Ferrari. If you are organizing a competition for hobby gardeners, for instance, even a small pack of rare plant seeds could make a great prize. It all depends on what your target group would find exciting.

Include opt-out option

You’re probably all too familiar with the flood of spam that plagues most inboxes day after day. This is one of the reasons why email newsletters have lost a lot of their effectiveness over the years.

To make sure you don’t run into the same problem with your text messages, you need to give your customers the chance to unsubscribe at any time.

An example: “Thank you very much for taking part in our raffle. If you no longer want to receive messages from us, simply reply with “STOP” to 011 44/80000000″.

The SimpleSMS system then automatically adds the recipient to your blacklist, so they will no longer receive any messages from you.

In Conclusion

Legal Requirements

According to the Telecommunications Act, you may not send unsolicited advertising. Therefore, you may only include recipients in your database who have explicitly agreed to this. And you must be able to prove it.

If there is a valid contract between you and your recipient, your terms and conditions apply. In any case, the recipient must be able to unsubscribe at any time. You must also explicitly inform him or her about this option.

Timing Matters

Daily SMS are only welcome in certain cases – usually only when you send out really important information (such as the current pollen load for allergy sufferers, for instance). If you overdo it, people tend to unsubscribe quickly.

Of course, there’s no such thing as a “correct” interval. But if you’re advertising, you should wait at least 1-2 weeks in between messages.

Important: Not everyone keeps their cell phone turned off or in silent mode during the night. So you should always pay attention to what time of day it is before sending anything out. Between 9 pm and 9 am, your messages probably won’t be very well received.

Contact & Support

If you have any questions or problems, feel free to contact us here!

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Zusatzfunktionen

SMS-Absendererkennung:

Mit der Absendererkennung können Sie einen Namen (zum Beispiel Ihren Firmennamen) als Absender der SMS angeben. Der Absender darf aus bis zu 11 alphanumerischen Zeichen bestehen (ausgenommen Sonderzeichen). Er wird dann statt einer Rufnummer als Absender am Handy der Empfänger angezeigt. Aus diesem Grund ist es allerdings nicht möglich, auf die SMS zu antworten.

SMS-Empfangsbestätigung & SMS-Sendebestätigung:

Jedes Mal, wenn Sie eine SMS versenden, bekommen Sie vom jeweiligen Mobilfunkbetreiber eine Status-Rückmeldung direkt in Ihre SimpleSMS-Software. Es gibt viele unterschiedliche Status-Typen, wie zum Beispiel „SMS gesendet“, „Am Handy empfangen“, „Rufnummer nicht vergeben“ usw. So können Sie ungültige Rufnummern aus Ihren bestehenden Kontaktlisten entfernen und bei späteren Aussendungen Geld sparen.

Flash-SMS:

Sie können beim SMS-Versand die Flash-SMS-Funktion aktivieren. Sie sorgt dafür, dass eine Flash-SMS bei fast allen Handymodellen direkt auf dem Display des Empfängers angezeigt wird. Er muss dafür keine Taste drücken und zum Lesen auch in kein Untermenü wechseln.

PIC-SMS:

Bilder erzeugen Emotionen. Unterstützen Sie Ihre Werbebotschaften mit Fotos. Und das zu einem Bruchteil der Kosten, die für klassische Werbung anfallen würden. PIC-SMS helfen Ihnen dabei, bestehende Kunden zu binden, neue zu gewinnen und Ihre Marke nachhaltig zu stärken.